12/26/2023 0 Comments Casa da musica omaThe shape of the building responds to the roofs of the surrounding houses, the tiles and terraces reminiscent of the angular facade of the building and incorporates a vernacular use of colour. The building faces open civic and green space, surrounded on three sides by residential buildings. The allowances for these other rooms to be situated around the concert hall is what gives the building it’s recognisable shape. This layout was a response to the ‘shoe box’ typology: the need to create a rectangular room that respects the acoustic needs of the music played in concert halls. The building has a towering presence, comprised of an angular faceted exterior with the concert hall situated as a hollow space in the centre surrounding the hall are smaller concert halls devoted to more intimate musical styles as well as various administrative areas. By using the same language and justification as Koolhas, Sagmeister realised that the built form would be able to inform the visual identity by using the memorable shape of the building itself as the logo. 1 The creation of an identity system needs to convey different aspects of an organisation into one conceptual whole, to group together disparate parts into a unifying and distinct entity. The head architect of the building was internationally renowned architect and theorist Rem Koolhas, from the architecture studio OMA in 2005.Īfter hearing Koolhas describe the building as a “conglomeration of various layers of meaning”, Stefan Sagmeister realised that such a definition could be transferred from the concepts used in architectural discourse to one of graphic design, branding and logo design. The identity system designed by New York based design studio Sagmeister Inc is a dynamic and varied identity system that represents the various uses and meanings of the building and its activities. The logo system for the Casa de Musica, a Portuguese music hall situated in the city of Porto uses a representation of the architectural form of the building to act as a vessel for representing the myriad contingencies needed by the organisation. This logo and the contextual system that defines its variability illustrates that it is aware of and highlights the network of relationships that it is embedded in. In viewing the logo and system as a form of language, I will compare it to the Pragmatist method of ascertaining truth. I will respond to some of the criticisms that have been made about the logo, and illustrate how these are nothing more than ignorance about new methods of creating identity systems. By focusing on the system used to alter aspects of the logo, I will illuminate the contingent and contextual nature of the logo in response to the designed environment in which it exists. The form of the building, and the context in which it is situated informed the final visual and contextual syntax of the identity system. This case study will look at the logo for the Casa de Musica, particularly how it uses the immediate context in which it is displayed as a means of altering the colour of the logo.
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